Find the Right SaaS Price
Pricing is the single most important decision for any SaaS business. Too low and you leave money on the table. Too high and you kill growth. This calculator helps you find the sweet spot by analyzing the relationship between price, churn, and customer lifetime value.
LTV (Lifetime Value) is the most important SaaS metric. It tells you how much revenue you can expect from a customer. A healthy LTV:CAC ratio is 3:1 or higher.
Monthly vs Annual Pricing
Annual plans typically offer a 15-20% discount but improve cash flow and reduce churn. Annual customers tend to stick around longer because they have prepaid. Our calculator compares both options.
FAQ
For B2B SaaS, 3-5% monthly churn is average. Under 3% is good. Under 1% is exceptional. For B2C, 5-10% is normal.
Improve onboarding, offer annual discounts, add features customers request, provide better support, and implement win-back campaigns for canceled users.
A ratio of 3:1 or higher is considered healthy. Below 1:1 means you are spending more to acquire a customer than they will ever pay you.